The Missing Piece

Uptobe

Client
Uptobe

#textile
#fashion
#style
#innovation

Focus
“The Missing Piece” tells the story about the creative process for the development of a new coat made by Uptobe.
Following the common thread of “This Cover You” we tell the dual function of Uptobe: protection and discovering self-discovering.
Following the client’s needs, the day was organized to alternate the filming of the web spot with a shooting of the photographic editorial.

Credits

Agency: Giulia Mandalà Consultancy

Director: Francesco Quadrelli
DoP: Filippo Attanasio
Producer: Gabriele Borghesi

Editing: Davide Vitola
Color grading: Giulio Rosso Chioso

Photo: Sofia Lonardi