For Life

Silver Care

Client
Silver Care

#recycled
#product
#tabletop

Focus
For Life is the new toothbrush by Silver Care made with a recyclable handle and an interchangeable head.
The development of the press and TV campaign is based on a misunderstanding: the design of the recycled handle is transformed into natural elements such as grass and sea waves.

Credits

Agency: Giulia Mandalà Consultancy
Art Director: Davide Bodano
Copywriter: Tania Loschi

Directed by Reframe Studio
Producer: Gabriele Borghesi
DoP: Filippo Attanasio

Editing: Davide Vitola
Colorist: Filippo Attanasio
Soundtrack: Matteo Parolini