Defy Gravity

Philip Morris

Philip Morris


The video was made to sponsor the launch of Parliament’s new packaging.
We decided to represent the elegance and luxury of this new product through a video made entirely in 3D, with particle effects and fluid dynamics simulation.
The elements present in the video, the diamonds, the rose, and the blue fluid, represent the aesthetic idea of this packaging.


Produced by LSD
Executive production: Reframe Studio

Director: LSD
3D Artist: Subdivision
Original Soundtrack: Matteo Parolini