Defy Gravity
Philip Morris
Client
Philip Morris
#3d
#design
#liquid
#diamonds
Focus
The video was made to sponsor the launch of Parliament’s new packaging.
We decided to represent the elegance and luxury of this new product through a video made entirely in 3D, with particle effects and fluid dynamics simulation.
The elements present in the video, the diamonds, the rose, and the blue fluid, represent the aesthetic idea of this packaging.
Credits
Produced by LSD
Executive production: Reframe Studio
Director: LSD
3D Artist: Subdivision
Original Soundtrack: Matteo Parolini